Bag Tags

28 September 2026 · Launch copy for the bag tags, running as their own campaign. Four texts run on every ad, and each character gets one more that introduces them by name. Each line is tagged with who it is for. Edit anything straight on the page, mark each line approved or rejected, then press Send.

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1. On every bag tag ad 2. Meet the characters: Bob Bonnie Buttons Cuddle You Cat Forget Me Not Frosty Harry Love Ewe Lucky Ned Pip Squeak

Lucky The Black Cat is out of stock
Lucky is your best-selling bag tag (99 sold) and his text is below, but he shows 0 in stock. His ad stays paused until more are on the way.

1. On every bag tag ad4 main texts · 5 headlines · run on all 20 pictures and both videos

Cold UK audiences, broad. New buyers who love it on sight, Tiny Animal fans, and little-gift buyers.

Sends to /collections/bag-tags

We looked at all 228 bag tag orders since launch. 82% are bag tags on their own, the median basket is under £20, and half are people who have never ordered from you before. The other half are existing customers, and 36% of their orders have two or more tags. These four texts run on every bag tag ad. Each ad then gets a fifth text that introduces its own character by name, in section 2. The videos show several characters, so they run on these four only.

Primary Text

P1 · Sweet first, take it everywhere EditedRevised since your edit

Our Tiny Animals now come as bag tags, and they may well be the sweetest thing your bag has ever worn. Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. Clip one on and take your little handmade friend with you wherever you go. 🐑

For themselves

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P2 · Tiny Animal fans: now one comes with you EditedRevised since your edit

Already have a Tiny Animal at home? Now there's one that can come out with you. Our new bag tags are hand felted from organic wool by our skilled artisans, just like the ones on your shelf. Clip yours onto a handbag, a rucksack or your keys, and take a little bit of home wherever you go.

For themselves

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P3 · Little gifts, and one for you EditedRevised since your edit

Little gifts don't come much sweeter than this. Our bag tags are hand felted from organic wool by our skilled artisans, and each one arrives in its own organic cotton gift bag, so there's no wrapping to do. 🎁 One for your best friend, one for your sister, and, if we're honest, one for you.

Gift

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P4 · The perfectly sensible excuse EditedRevised since your edit

Strictly speaking, a bag tag is a perfectly sensible purchase. It helps you spot your bag, after all. That's our excuse, anyway. The real reason is that it's a tiny hand felted animal and it's utterly adorable. Each Sew Heart Felt bag tag is handmade from organic wool, so yours is genuinely unique. We won't tell a soul which reason it was.

For themselves

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Headlines

H1 Your Bag's New Best Friend Edited

the title of your two videos

For themselves

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H2 Tiny Animals, Now for Your Bag Edited

for people who already know your Tiny Animals

For themselves

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H3 Take a Tiny Animal Everywhere Edited

the whole idea in five words

For themselves

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H4 The Sweetest Little Gift Edited

for the gift buyer

Gift

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H5 Hand Felted Bag Tags Edited

plain description for people who have never seen you before

For themselvesGift

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2. Meet the characters: Bob3 pictures · 1 main text, runs only on Bob's ads

Everyone who sees this character's ad.

Sends to /products/new-bob-best-friend-dog-bag-tag

Each character's ad carries the four texts above plus the one below it that introduces them by name, the same name that is on the picture. Every detail is checked against the picture and the product page.

Primary Text

P1 · Meet Bob EditedRevised since your edit

Meet Bob. 🐶 Bob is a loyal little dog who balances a bright red heart on the tip of his nose, and he would very much like to be your bag's new best friend. He's hand felted from organic wool by our skilled artisans, so your Bob is genuinely unique. Clip him on and he'll follow you everywhere.

For themselvesGift

We have revised this line since you edited it.

Bonnie1 picture · 1 main text, runs only on Bonnie's ads

Everyone who sees this character's ad.

Sends to /products/bonnie-ballet-frog-bag-tag

Primary Text

P1 · Meet Bonnie EditedRevised since your edit

Meet Bonnie. 🐸 Bonnie is a ballet-dancing frog in a fluffy pink tutu and proper ballet shoes, caught mid-pirouette with one arm in the air. She's hand felted from organic wool by our skilled artisans, so no two Bonnies are quite the same. Clip her on and let her twirl along wherever you go.

For themselvesGift

We have revised this line since you edited it.

Buttons3 pictures · 1 main text, runs only on Buttons's ads

Everyone who sees this character's ad.

Sends to /products/buttons-bear-bag-tag

Primary Text

P1 · Meet Buttons EditedRevised since your edit

Meet Buttons. 🧸 Buttons is a little brown bear in his favourite green waistcoat, with a tiny flower stitched on for good measure. He's hand felted from organic wool by our skilled artisans, and he's just the thing for anyone who never quite grew out of their teddy. Clip him on and take him everywhere.

For themselvesGift

We have revised this line since you edited it.

Cuddle You Cat4 pictures · 1 main text, runs only on Cuddle You Cat's ads

Everyone who sees this character's ad.

Sends to /products/cuddle-you-cat-bag-tag

Primary Text

P1 · Meet Cuddle You Cat EditedRevised since your edit

Meet Cuddle You Cat. 🐱 She's curled round her favourite ball of blue yarn, eyes bright with mischief, and she has no intention of letting go of it. Every grey and white fleck of her fur is hand felted from organic wool by our skilled artisans. Clip her on and take a little cuddle with you wherever you go.

For themselvesGift

We have revised this line since you edited it.

Forget Me Not1 picture · 1 main text, runs only on Forget Me Not's ads

Everyone who sees this character's ad.

Sends to /products/forget-me-not-mouse-bag-tag

Primary Text

P1 · Meet Forget Me Not EditedRevised since your edit

Meet Forget Me Not. 💙 This sweet little mouse carries her favourite blue flower wherever she goes, with a green leaf tucked in beside her tiny pink paws. Forget Me Not is hand felted from organic wool by our skilled artisans. Clip her on as a little reminder that somebody is thinking of you.

For themselvesGift

We have revised this line since you edited it.

Frosty3 pictures · 1 main text, runs only on Frosty's ads

Everyone who sees this character's ad.

Sends to /products/frosty-the-penguin-bag-tag

Primary Text

P1 · Meet Frosty EditedRevised since your edit

Meet Frosty. 🐧 Frosty is a little penguin in a cosy blue scarf, with a contented smile on his orange beak whatever the weather. He's hand felted from organic wool by our skilled artisans, and he's happiest out and about. Clip him on and take him with you.

For themselvesGift

We have revised this line since you edited it.

Harry1 picture · 1 main text, runs only on Harry's ads

Everyone who sees this character's ad.

Sends to /products/handsome-harry-sheep-bag-tag

Primary Text

P1 · Meet Harry EditedRevised since your edit

Meet Handsome Harry. 🐑 Harry is a rather dapper sheep in a smart black bow tie, with a woolly coat made of hundreds of tiny felted curls. He's hand felted from organic wool by our skilled artisans, and he'll make any bag look that little bit smarter.

For themselvesGift

We have revised this line since you edited it.

Love Ewe1 picture · 1 main text, runs only on Love Ewe's ads

Everyone who sees this character's ad.

Sends to /products/love-ewe-sheep-bag-tag

Primary Text

P1 · Meet Love Ewe EditedRevised since your edit

Meet Love Ewe. ❤️ Love Ewe is a very affectionate little sheep who wraps her fluffy arms round a bright red heart. She wears her heart on her woolly sleeve, you might say. She's hand felted from organic wool by our skilled artisans. Clip her on, or give her to someone you love ewe very much.

For themselvesGift

We have revised this line since you edited it.

Lucky1 picture · 1 main text, runs only on Lucky's ads

Everyone who sees this character's ad.

Sends to /products/lucky-the-black-cat-bag-tag

Primary Text

P1 · Meet Lucky EditedRevised since your edit

Meet Lucky. 🖤 Lucky is a black cat in a bright red scarf, with gleaming amber eyes and a bit of attitude. Superstitions aside, there's nothing unlucky about him. He's hand felted from organic wool by our skilled artisans, and he's ready to turn heads wherever he's clipped.

For themselvesGift

We have revised this line since you edited it.

Ned1 picture · 1 main text, runs only on Ned's ads

Everyone who sees this character's ad.

Sends to /products/ned-loves-carrots-donkey-bag-tag

Primary Text

P1 · Meet Ned EditedRevised since your edit

Meet Ned. 🥕 Ned is a gentle grey donkey with long velvety ears, and he never goes anywhere without his favourite carrot. He's hand felted from organic wool by our skilled artisans, so your Ned is genuinely unique. Clip him on and he'll happily keep you company, carrot and all.

For themselvesGift

We have revised this line since you edited it.

Pip Squeak1 picture · 1 main text, runs only on Pip Squeak's ads

Everyone who sees this character's ad.

Sends to /products/pip-squeak-mouse-bag-tag

Primary Text

P1 · Meet Pip Squeak EditedRevised since your edit

Meet Pip Squeak. 🐭 Pip Squeak is a tiny mouse with ears almost as big as she is, holding a soft pink heart as if it's her most treasured possession. She's hand felted from organic wool by our skilled artisans, right down to her whiskers and little pink paws. Small mouse, big heart, and she'd love to come along.

For themselvesGift

We have revised this line since you edited it.