KC
Bag Tags
28 September 2026 · Launch copy for the bag tags, running as their own campaign. Bag tags are worn and seen every day, and they are finding a younger buyer than the Tiny Animals, so this copy leans on personality and treating yourself, with one gift text. Edit anything straight on the page, mark each line approved or rejected, then press Send.
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Can we say "one at a time"?
The second main text says each bag tag is needle felted by hand "one at a time". It is how needle felting works, but your site does not say it. Confirm and it stays in, or we cut those four words.
The second main text says each bag tag is needle felted by hand "one at a time". It is how needle felting works, but your site does not say it. Confirm and it stays in, or we cut those four words.
Are you comfortable comparing with mass-made bag charms?
The second main text opens "Most bag charms come off a production line by the thousand." No brand is named. If you would rather not compare at all, reject it and we will replace it.
The second main text opens "Most bag charms come off a production line by the thousand." No brand is named. If you would rather not compare at all, reject it and we will replace it.
Lucky The Black Cat is out of stock
Lucky has a product picture in the set but shows 0 in stock. We will leave that picture out of the launch unless you tell us more are on the way.
Lucky has a product picture in the set but shows 0 in stock. We will leave that picture out of the launch unless you tell us more are on the way.
Bag Tags11 product shots · 9 lifestyle shots · 2 videos · 5 main texts · 5 headlines
Cold UK audiences, broad. A younger buyer than Tiny Animals, mostly buying for themselves.
Sends to /collections/bag-tags
Bag tags already find their own buyers: 53 of the first 78 bag tag orders had nothing else in the basket. So this is not written as a Tiny Animals add-on. A bag tag is chosen to go on your own bag, so four of the five texts are about personality and treating yourself, and one is a gift for a friend.
Three things are deliberately left out. The little house gift box, because bag tags come in the cotton drawstring bag. "Over 100", because there are 12. And any character name, because every text runs on every picture, and naming Bonnie would be wrong on the other ten. Each text names the bag tag itself instead.
A sample of the set. The same five texts and five headlines run on every picture and both "Your bag's new best friend" videos.
Primary Text
P1 · Personality: clip on a little character EditedRevised since your edit
Your bag has been doing all the work.
It deserves a little company.
Our felt bag tags are hand felted from organic wool by our skilled artisans.
A frog in a pink tutu, a penguin in a blue scarf, a bear in his favourite waistcoat.
Pick the one that feels most like you, and clip on a little personality. 🐸
P2 · Handmade, not mass-made EditedRevised since your edit
Most bag charms come off a production line by the thousand.
Ours are needle felted by hand from organic wool by our skilled artisans, one at a time, so each bag tag is genuinely unique.
Nobody else on the bus will have quite the same one.
P3 · Two cords, one bag tag EditedRevised since your edit
One bag tag, two ways to wear it.
Each one comes with the coloured suede cord you see here, plus a spare brown cord included free, so you can switch it to suit your bag or your mood.
Loop it onto a tote, a backpack, a purse or your keys.
Our little felt bag tag is happy wherever it's clipped. 👜
P4 · A treat for yourself, with an excuse EditedRevised since your edit
Technically, a bag tag is a very sensible purchase.
It helps you spot your bag.
That's the reason we'd give, anyway.
The real one is that it's a tiny hand felted animal and it's adorable.
Each Sew Heart Felt bag tag is handmade from organic wool, so the one you get is genuinely unique.
We won't tell anyone which reason it was.
P5 · A small gift for a friend EditedRevised since your edit
For the friend whose bag is basically their personality.
Our felt bag tags are hand felted from organic wool by our skilled artisans, finished with a little heart charm, and arrive in their own organic cotton gift bag, so there's no wrapping needed. 🎁
Send it straight to their door, and we'll never put a price in the parcel.
Headlines
H1
Your Bag's New Best Friend
Edited
the title of your two videos, ties the set together
H2
Hand Felted Bag Tags
Edited
plain description for people who have never seen you before
H3
Small Charm. Big Personality.
Edited
echoes the product shots
H4
One Tag. Two Cords.
Edited
the spare cord, in four words
H5
Handmade. Genuinely Unique.
Edited
your house line